Affordable, effective, and easy to use

I said affordable, not the lowest, not the highest, for the money theres plenty of value.
Effective, does all of the things necessary, more than some apps, less than others. Ive found the less than others part to be functions that are either unnecessary and or not applicable for most.
Easy to use, its intuitive, its easy to implement and adopt.
Overall, I think the most important feature is easy to use and adopt.

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